Election: Martin Broda new member of AHK Shanghai
16 candidates were on the election list for the Board of Directors of the German Chamber of Commerce in China (Shanghai). Among them are two experts associated with the CNBW.
MehrIntegrated Marketing: Insights from Alibaba and bilibili (24.2. / Working Group Sino-German Corp. Communications)
The first public session of the working group Sino-German Corporate Communications will bring some fascinating insights from Alibaba and bilibili on activating consumers in China and turning them into your brand messenger. Keynote speaker Ningxin Wu, expert of integrated marketing in China, will share her experience on how creative content and social media have dominated the marketing landscape in China and blurred the lines between B2B and B2C marketing. Ningxin will share her unique insights of her work at Alibaba and bilibili and show how participants of an event can become the broadcaster of a brand by integrating technologies and digital installations. Besides that, CNBW will also kick-off the Sino-German Corporate Communications working group with a joint discussion on topics and content this working group would like to focus on in the future. Moderators: Theresa Stewart (Storymaker), and Marieke Bossek (German Centre Taicang).
MehrMitmachen im Arbeitskreis Artificial Intelligence
Wollen Sie mitreden im CNBW-Arbeitskreis AI (Artificial Intelligence)? Dann melden Sie sich bei uns.
MehrNeu: YOUNG LEADERS im CNBW - Events, Zusammenarbeit, Personalführung etc.
Das CNBW bietet jungen Führungskräften aus Deutschland und China eine eigene Austauschplattform innerhalb des Verbands.
MehrNeu: Arbeitskreis Sino-German Corporate Communications ... Marketing, Medien und mehr
Im neuen CNBW-Arbeitskreis werden praktischer Informationen diskutiert und für die Öffentlichkeit aufbereitet. Es geht um strategische Unternehmenskommunikation, PR- und Medienarbeit, Digitalmarketing, Tools, aktuelle Entwicklungen, Trends und vieles mehr.
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