AHK 2021/2022 Business Confidence Survey
The annual Business Confidence Survey is published by the German Chamber of Commerce in China in cooperation with KPMG AG Wirtschaftsprüfungsgesellschaft.
2021/22 results show that confidence in the growth of the China market remains strong. The preferential treatment of domestic competitors against the background of a political focus of the Chinese economy on itself, has become a major challenge. German companies are increasingly localizing in China in response to the market demand, increasing decoupling tendencies, and ongoing travel restrictions.
German companies in China are confident about the current year: in 2021, almost 60% of companies in China reported improved business, and more than half expect an improvement of the development in their industry in China in 2022. The Chinese market remains one of the most significant global markets for German companies: 71% of companies intend to increase their investments here. Only 4% are even thinking about leaving the country. However, a new realism is emerging regarding business opportunities in China, replacing the previous enthusiasm. For example, only 51% of companies now see growth in domestic consumption as the biggest opportunity for their business in China. In the previous year, 73% of companies still shared this view.
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