Rückblick: Marketing rund um Alibaba + Bilibili

RÜCKBLICK - CUTOUT

CNBW Working Group Sino-German Corporate Communications  
Session 1: Integrated Marketing: Insights from Alibaba and Bilibili
(24 February 2022, 8:30-10:00 CET / 15:30-17:00 CST)

Speaker: Ningxin Wu, Expert of integrated marketing, Head of Marketing of Bilibli’s music label CHEERS




Ende Februar nahm der CNBW-Arbeitskreis "Sino-German Corporate Communications" Fahrt auf. Ningxin Wu (Head of Marketing des Music Labels CHEERS bei der chinesischen Plattform Bilibili) gab den über 70 Teilnehmenden einen Einblick in Chinas Marketing-Welt. Sie erläuterte die wesentlichen drei Schritte des integrierten Marketings in China:

. Findung einer Key Brand Message
. Definition der Zielgruppen und Plattformen
. Anpassung des Contents an Zielgruppen und Plattformen

"Das wichtigste Element für erfolgreiches Marketing in China ist der Content! Der verbindet Channels, Touch Points und Nutzer", betonte Ningxin Wu.


Nächstes Treffen des Arbeitskreises:
26. April 2022; 8:30-10:00 (CET) / 14:30-16:00 (CST) 
Session 2:
Deep dive into Chinese communication and marketing platforms will continue - this time with a focus on the opportunities for B2B companies.
Interest in participating? Contact us: ak@china-bw.net 


Working group leaders and moderators:
Theresa Stewart, Director China, Storymaker



Marieke Bossek, Deputy General Manager, German Centre for Industry and Trade Taicang



Working Group Intro:
Sino-German Corporate Communications
Knowing and understanding your target groups is key to a successful communication concept. Germany and China show huge differences in communication styles and expectations. In the last decade China developed itself to become a leading player in E-commerce and Digitalization. Not just the tools with which people are communicating are different but also the way of communicating and the speed of communication! The CNBW Working Group Sino-German Corporate Communications offers opportunities to learn more about every aspect of good communications; from offline to online, whether trade fairs, digital marketing, traditional media, internal communications or big campaigns, through keynote speakers and personal conversations of communication professionals and management members.

Interest in participating? Contact us: ak@china-bw.net