CNBW Working group "Sino-German Corporate Communications" 
How can a global organization establish a robust and efficient internal communication framework? 
17 Oktober 2023; 8:30 - 10:00 CEST / 14:30 - 16:00 CST
Online
English + open to public 


REGISTRATION: here
Link link comes shortly before the event


Subject: This session of the working group "Sino-German Corporate Communications" will have a deeper look at how global organizations can establish a robust and efficient internal communication framework. Key note speaker Yuexiang Wang, cross-border communication expert, will introduce classic communication and collaboration solutions in China and overseas and compare the different approaches. Moreover, he will focus on how to integrate cross-border teams within a multinational enterprise and how to unify their goals and objectives. An exciting case study from a global automotive company will specify measurements and tools that can help a global enterprise to successful international internal communication.             

About Yuexiang Wang
Distinguished expert at the intersection of technology, innovation, and cross-border communication. With a strong academic foundation from Fudan University and Ecole Polytechnique in Paris, and extensive professional experience serving as CTO in a robotic start-up as well as currently as General Manager of Lark Europe, he brings a unique blend of technical expertise and global perspective to the table.

Yuexiang brings a wealth of experience in fostering international collaboration. As Co-Founder and CTO of a robotic start-up, his work not only made a significant impact on companies such as Landrovers, SAIC, and JD in China, but also successfully helped the start-up to expand its reach into Southeast Asia and Japan. Now serving as the General Manager for Lark Europe, he has been instrumental in supporting Chinese companies venturing into global markets and assisting European companies in navigating the complexities of the Chinese market. His global perspective, cross-cultural competence, and strategic acumen have made him a trusted advisor in cross-border communication, enabling companies on both sides to thrive in an interconnected world.

Working group leaders and moderators:
Theresa Stewart, Director China, Storymaker

Marieke Bossek, General Manager, German Centre for Industry and Trade Taicang

Working Group Intro:
Sino-German Corporate Communications
Knowing and understanding your target groups is key to a successful communication concept. Germany and China show huge differences in communication styles and expectations. In the last decade China developed itself to become a leading player in E-commerce and Digitalization. Not just the tools with which people are communicating are different but also the way of communicating and the speed of communication! The CNBW Working Group Sino-German Corporate Communications offers opportunities to learn more about every aspect of good communications; from offline to online, whether trade fairs, digital marketing, traditional media, internal communications or big campaigns, through keynote speakers and personal conversations of communication professionals and management members.

Interest in participating?
Contact us: info@china-bw.net