CNBW Working group "Sino-German Corporate Communications"
How to navigate China's "Xiaohongshu" (小红书) for your business
27 February 2024, 8:30 - 10:00 CET / 15:30 - 17:00 CST
Online
English + open to public

Subject
Join Jake Li, Head of Cross-border Channel Partnership at Xiaohongshu, in this insightful 'Sino-German Corporate Communications' webinar as he unravels the unique fabric of Xiaohongshu (also referred as "Little Red Book" or "Red"), today's trendiest social media app in China. With over a decade of cross-region digital marketing expertise, Jake will delve into the unparalleled value Xiaohongshu brings to businesses, offering a deep dive into its dynamic ecosystem. From fashion to beauty, lifestyle to technology, he will provide insights into how Xiaohongshu has become a game-changer for industries in China, with real-world showcases featuring representative businesses and customers both in China and abroad.

About Jake Li



Jake Li, a marketing expert with an MBA from The Hong Kong University of Science and Technology and a solid background in computer science, has rich professional experience in cross-border communication. Having served in key roles at major consumer goods and technology companies such as Procter & Gamble, Ding Talk, and Mobvista as a Commercialization Operation Expert, he successfully expanded business into the Southeast Asian market, ensuring sustainable and visible ad returns for both direct clients and agencies.

With a wealth of experience in facilitating international collaborations, Jake now holds the position of Head of Global Agency Partnership at Xiaohongshu. He supports global companies entering the Chinese market, fostering growth for both parties in the interconnected world. Countries such as Singapore, Thailand, and Dubai have already established strategic business relationships with Xiaohongshu under Jake's leadership.

About CNBW's Working group "Sino-German Corporate Communications":
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