Market Opportunity for German Green-Tech Companies
21st October, 2021; 9:00-10:30 (CEST) / 9:00-10:00 (CST)
Organizer: China-Team -Xialong Hu Unternehmensberatung (Hannover)
Subject: As prosperity increases, the Chinese government and consumers attach more and more importance to the quality of life, including housing. How can German building materials companies introduce innovative and sustainable products to the Chinese market? What are the most attractive market segments? How can the companies brand themselves and which marketing channels work best?
Dr. Sandra Bell (VP China & India, Viega Holding), Corinne Abele (Representative Germany Trade & Invest Shanghai / Advisory Board Member, CNBW), Winfried Mayer (Founder, MPS Bauplanung GmbH), N.N. (German Sustainalbe Building Council)