Der CNBW-Arbeitskreis Sino-German Corporate Communications trifft sich am 27. Juni 2023 digital mit Teilnehmern aus China und Deutschland. Der Austausch läuft auf Englisch.

27 June 2023; 8.30 - 9:30 CEST / 14:30 - 15:30 CST
Online-Event

                                     Registration (open for non members too): hier

Subject: 
Trade fairs are back, and many of us had the pleasure of visiting some of these in Germany and China over the last months. But what makes a trade fair booth successful? How can we create wholistic & meaningful experiences for visitors in China and Germany? What are the differences in Germany and China how offline spaces like to be experienced? What are the key factors in regards to consumer expectations regarding, space, information and online to offline (020) integration?

Speaker:
Michael Shi, founder and CEO of Jangled Nerves China, will share his insights from 18+ years experience in developing innovative brand experiences for companies such as NIO, Fortune and Mercedes. Jangled nerves is an interdisciplinary team, specialised in live communication combining the physical and the digital world. The agency unites the expertise and services for strategic consulting, conception and design with planning for museums and exhibition design and production for films, media and interaction.





Working group leaders and moderators:
Theresa Stewart, Director China, Storymaker



Marieke Bossek, Deputy General Manager, German Centre for Industry and Trade Taicang


Working Group Intro:
Sino-German Corporate Communications
Knowing and understanding your target groups is key to a successful communication concept. Germany and China show huge differences in communication styles and expectations. In the last decade China developed itself to become a leading player in E-commerce and Digitalization. Not just the tools with which people are communicating are different but also the way of communicating and the speed of communication! The CNBW Working Group Sino-German Corporate Communications offers opportunities to learn more about every aspect of good communications; from offline to online, whether trade fairs, digital marketing, traditional media, internal communications or big campaigns, through keynote speakers and personal conversations of communication professionals and management members.

Interest in participating?
info@china-bw.net