21.10: China's Live Streaming World through the eyes of Key Opinion Leader Tilman Lesche
CNBW Working Group Sino-German Corporate Communications
China's Live Streaming World through the eyes of Key Opinion Leader (KOL) Tilman Lesche
21 October 2022; 8:30-10:00 CET
This meeting is open to everyone
Subject: Tilman Lesche, Vlogger & Influencer in China, will give a brief introduction into Live-Streaming in China. As a KOL (Key Opinion Leader), Tilman can be seen on Live-Streamings almost on a daily basis, selling mostly German products on China's digital platform Douyin (TikTok).
Tilman Lesche came to China in 1984 for the first time and has worked at the interface of Germany and China for nearly all of his business career. Besides being a manager, his focus has always been on bridging between the two cultures. In 2020 Tilman took off as a social media entrepreneur and influencer in China, developed a following of close to 10 mio. and as one of few foreigners also entered the market for direct marketing through livestreaming in late 2021. With a team of a dozen people he supports Western companies in promoting and selling their products in China both through short videos and live streams.
Working group leaders and moderators:
Theresa Stewart, Director China, Storymaker
Marieke Bossek, General Manager, German Centre for Industry and Trade Taicang
CNBW Working Group Intro:
Sino-German Corporate Communications
Knowing and understanding your target groups is key to a successful communication concept. Germany and China show huge differences in communication styles and expectations. In the last decade China developed itself to become a leading player in E-commerce and Digitalization. Not just the tools with which people are communicating are different but also the way of communicating and the speed of communication! The CNBW Working Group Sino-German Corporate Communications offers opportunities to learn more about every aspect of good communications; from offline to online, whether trade fairs, digital marketing, traditional media, internal communications or big campaigns, through keynote speakers and personal conversations of communication professionals and management members.
Interest in participating?
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