How does PR work in China? Insights from a Chinese journalist (24.8.)
Sino-German Corporate Communications / CNBW Working Group meeting
How does PR work in China? Insights from a Chinese journalist
23 August 2022; 8:30-10:00 (CET)
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Subject: Chinese journalist Shadow Yang leads the Ringier editorial team in Shanghai and will share some insights how PR works in China at our next working group meeting. For more than 15 years Shadow has been involved in front-line reporting and lead writing in the industrial manufacturing field, not only in the local manufacturing market in China, but also visiting advanced manufacturing plants and international exhibitions in Europe, the United States and Asia. Join us for a conversation with Shadow to find out more about the workings of Chinese trade media and key factors for successful cooperation with them.
More about CNBW's Sino-German Corporate Communications Working Group: here