China’s labour market: What European business leaders must know in 2025

Over the past 25 years, China has transformed from being the world's low-cost manufacturing hub into a high-value, digital talent market. This evolution has profound implications for European companies operating in China, particularly in the areas of human resources, talent acquisition and long-term business strategies - says Roland Brouwer (Regional Director for Europe at BIPO, global HR and payroll solutions provider).

Today, labour costs have increased, employee skills have improved and workforce expectations are higher than ever. HR is no longer just an operational function - it has become a strategic lever for growth, innovation and long-term competitiveness. Companies must now consider talent strategy as a core component of their overall business strategy in China.

Rpland Brower's key takeaways for European businesses:
.  Invest in talent and company culture 
.  Embrace digital HR and recruitment strategies 
.  Localise HR practices to Chinese regulations and culture 
.  Leverage regional cities for sustainable growth; and
.  Align business with ESG and purpose-driven values

Read Brower's full article: here
EURObiz Magazine (by EU Chamber, Issue 11/12 2025): here