PwC Paper: Is your brand strategy ready for China’s consumption recovery?

Insights in a snapshot
(Extract)

New trends in focus:
.  Generative AI opens up a blue ocean for digital-ready retailers
.  Building digital trust through better management of data privacy  
.  Foreign brands are exploring new opportunities amid China’s economic normalisation
.  Revitalisation of previously restrained sectors, as seen in the surge of 'revenge travel' and cultural activities

Existing trends that are receding:
.  Impulsive purchases reverted to rational consumption behaviours amid uncertain outlook
.  Supply chain disruptions showed sign of easing with reopening and production resumption
.  At-home economy and hybrid working gave way to physical and scenario-based consumption

PwC's Report: here
(PwC is member of CNBW)