CNBW Working Group "Sino-German Corporate Communications"
Beyond the Hype: Responsible AI in Marketing & Communications
25 November 2025; 8:30 - 9:30 CET / 15:30 - 16:30 CST
Online 

                                      Registration (open for non members too): here


Speaker: Sven Spöde
Specialist GenAI for Marketing & Communications, ZEISS Group
Co-Host of CNBW's Podcast China Ticker

                       


Subject: Generative AI is reshaping how brands create, communicate, and connect - but it also raises new challenges around trust, compliance, and brand integrity. In this talk, Sven Spöde, Specialist GenAI for Marketing & Communications at ZEISS, shares how global companies can responsibly integrate AI into their marketing workflows. Drawing on practical enablement projects and insights from both European and Chinese regulatory frameworks, he outlines how to balance innovation with governance - from brand-safe content generation to data privacy and transparency requirements. The session moves beyond hype to highlight what "responsible AI" really means in daily marketing practice - and how organizations can stay compliant, creative, and credible in an increasingly regulated AI-world.


Working group leaders and moderators:
Theresa Stewart
Managing Partner, Storymaker



Marieke Bossek
Deputy General Manager, German Centre for Industry and Trade Taicang




Working Group Intro:
Sino-German Corporate Communications
Knowing and understanding your target groups is key to a successful communication concept. Germany and China show huge differences in communication styles and expectations. In the last decade China developed itself to become a leading player in E-commerce and Digitalization. Not just the tools with which people are communicating are different but also the way of communicating and the speed of communication! The CNBW Working Group Sino-German Corporate Communications offers opportunities to learn more about every aspect of good communications; from offline to online, whether trade fairs, digital marketing, traditional media, internal communications or big campaigns, through keynote speakers and personal conversations of communication professionals and management members.

Interest in participating?
info@china-bw.net